services by brainz digital
GEO Services
Generative Engine Optimisation (GEO) Services
Be seen. Be selected. Stay ahead in the age of AI search.
Traditional SEO was built for search engines. GEO is built for generative engines – tools like ChatGPT, Perplexity, Google’s SGE, and AI-driven search experiences that don’t just list websites – they generate answers. If your brand isn’t being mentioned in those answers, you’re invisible to the next wave of users.
At Brainz, we help future-focused companies win visibility and trust in AI-generated results. Welcome to the next evolution of search.
Some Of Our PArtners
GEO Services
What is Generative Engine Optimisation (GEO)?
GEO is the strategic process of earning brand visibility inside generative answers – the kind that appear in ChatGPT, Gemini, or Perplexity when users ask for product suggestions, comparisons, and insights. Unlike traditional SEO, GEO isn’t about ranking #1. It’s about being named in AI output – reliably, consistently, and credibly.
GEO involves building topical authority, semantic trust, and high-E-E-A-T (Experience, Expertise, Authority, Trustworthiness). It’s how you get your brand into the knowledge base of tomorrow’s AI-driven web.
Why GEO matters now
Topical Mapping & Entity Modelling
We identify your brand’s key topical zones and semantic clusters. From there, we build an entity-driven content map designed to make your brand a source of truth in your niche.
AI Source Visibility Audit
We analyse your current visibility across generative engines – where you’re showing up (or not), who’s being cited instead, and what content gets picked up by LLMs.
Content Engine for Generative Indexing
We create and optimise content specifically for generative inclusion. That means structured data, expert-driven content, and optimised assets aligned with what AI tools value: authority, clarity, and specificity
Mentions & Brand Embedding
We work to increase the number and quality of third-party mentions, citations, and brand embeddings – the invisible footprint that LLMs scan when generating answers
Monitoring & Prompt-Based Testing
Using a combination of prompt libraries and AI tools, we continuously test whether your brand is being mentioned in relevant AI outputs. If not, we adjust strategy until it is.
Ready to lead in the new search frontier?
GEO is not a trend. It’s the logical evolution of how people find and trust information.
The earlier you start, the more likely you are to become the brand generative engines default to. We’re here to make that happen.
Working with Liraz and the BrainZ team for the last 4 years we are very happy and proud clients.
Hila Shitrit Nissim
CMO, BLEND Localization
Still wrapping your head around GEO? We’ve got answers.
Traditional SEO is focused on ranking webpages in search engine results – usually on Google. GEO (Generative Engine Optimisation) is focused on earning brand visibility inside AI-generated responses, like those you’d see in ChatGPT, Perplexity, or Google’s AI Overviews. GEO is about becoming part of the answer, not just the list of links.
Not at all. Any business that relies on online visibility can benefit from GEO – especially those in competitive or expert-driven industries. From SaaS and healthcare to finance and legal, if people ask questions related to your field, generative engines are already trying to answer them. You should be in those answers.
GEO is a long-term strategy – similar to SEO – but built for a different future. You may begin to see early signs of generative visibility within 2–3 months, especially through prompt testing. Stronger, more consistent brand mentions typically develop over 4–6 months, depending on your starting point and industry.
Yes. Google’s AI Overviews are powered by many of the same principles that guide other LLM-based tools. Our approach includes structured content, schema, and authority-building – all of which help increase your chances of being cited or featured in AI-generated summaries.
No – it’s a natural extension. While SEO still matters, GEO ensures you’re also covered in the places where search is headed. For many of our clients, the two strategies work in parallel: SEO to maintain traditional rankings, and GEO to gain visibility in AI-generated content.
We use a mix of prompt-based testing (across ChatGPT, Perplexity, and others), visibility audits, backlink tracking, and content monitoring to assess how and where your brand appears. We also track improvements in topical authority and entity recognition – key signals for LLM inclusion.
We’ve worked with SaaS, healthtech, fintech, legal, marketing, and education brands – but GEO is applicable to almost any industry. If your prospects are asking questions online, generative engines are already answering. The question is: are they mentioning you?
