Case Studies
SaaS SEO: From Zero to 10K monthly users
INTRO
We worked with a US-based SaaS company and created the entire organic marketing strategy from scratch. We were reporting to the CEO and founder and made sure all SEO efforts are taking into account when building important decisions for early days startup.
The client is an enterprise-grade customer data infrastructure for routing and processing event data from apps and websites to data warehouses and cloud apps. Its product is an open-source customer data pipeline tool.
The Problem
The company is a very young startup, We needed to establish the company’s brand name for the core solutions, as well as reach via smart content marketing strategy to the right audience. At the time, a year-born startup, organic traffic was a basic fundamental to getting its brand name out there and gaining more organic visibility for its solutions.
The work that was done
- Understanding the website structure. Together with the CEO and product teams, added use cases pages, and refined product messaging and brand positioning. All sales-related materials were optimized for search engines to gain organic traffic as the main KPI.
- Create a seamless collaboration between all marketing departments; paid/non-paid/content and product marketing desirables.
- Redefining and characterizing a new learning center to hold top-of-funnel users who are seeking more general information about the data management industry.
- Thousands of product integration pages, leading to a successful advanced programmatic SEO execution, generating more than a 50% increase in organic traffic.
Main kpi
Increase relevant organic traffic
Establish core solution on SERPs
Grow user’s database
Results
Organic traffic and brand visibility started growing first in early 2020 and picked up heavily in 2022, resulting in a growth in website traffic from 0 to approximately 10K users per month. From 2021 they grew by 150% of users in organic traffic.
+150%
Y/Y Organic Growth
75%
Google organic as main leading source
+1200%
Organic Conversions Boost
+150%
Y/Y Organic Growth
In Summary
The website traffic grew from virtually zero to approximately 10,000 users per month, and from 2021 they saw a 150% increase in users via organic traffic. This had a direct impact on the client’s growing product user database to this date. The company built an in-house SEO team after this huge success.
