Case Studies
Growing 330% organic traffic in the Fintech Industry
INTRO
We worked with a Fintech company in the US and were responsible for creating a solid organic marketing strategy that will showcase to the fintech industry in the US the product value proposition. The client is a fintech startup that is looking to educate the market and work with corporates, and US-based companies regarding their unused vacation days. Employees can simply use their leave days as cash and the advanced AI system inside their product will enable them to prioritize their after-work activity.
The Problem
The company is a very young startup, the market is not yet educated regarding unused leave days. We needed to establish the company’s brand name for the core solutions, as well as reach via smart content marketing strategy to the right audience.
The work that was done
We initially started handling the company’s main digital asset (aka, website):
Proper messaging on the homepage and instructing the marketing team and product team on the main product page and its value proposition. After a solid competitive analysis, we came up with the right suggestions to compliant the business and the organic POV.
We established a solid, content marketing calendar for the company’s blog and created a content plan to fit the client’s business POV. We created detailed briefs for content creators and worked with other contractors to execute monthly planning to keep a proper cadence.
Main kpi
Increase relevant organic traffic
Establish core solution on SERPs
Grow user’s database.
Results
Organic traffic managed to grow from ~30 clicks a day to 290+ clicks per day. The client increased its authority in search engines for the related queries. The client’s brand name appears in the top #2 results for the core solution in the US
+800%
Clicks Growth
+65%
TOF Traffic
+300%
Organic Conversions boost
+800%
Clicks Growth
In Summary
The fintech company increased its brand awareness and got highly rated mentions in Forbes, Ad Age, and CTech, raising more than 20M$ in seed funding rounds and we can’t wait to see where this client will be in the fintech US industry next year.
