Case Studies
B2B SaaS data infrastructure SEO Success Story
INTRO
A leading B2B SaaS company in the data infrastructure space sought to enhance its organic visibility, improve technical SEO performance, and align content with evolving search behaviors. By leveraging an adaptive SEO strategy, Brainz Digital successfully doubled the company’s organic traffic and leads, demonstrating the power of agile, technical SEO combined with content innovation.
The Problem
Despite offering a robust data integration and automation platform, the client faced challenges in scaling their organic presence. Search engine crawl inefficiencies, high error rates, and misaligned content strategies limited their ability to rank competitively. Key issues included:
High server and not found (404) errors affecting crawl efficiency.
Slow recrawl rates, with an average of 41 days per page.
Content misalignment—search intent for integrations evolved, requiring a pivot in strategy.
Additionally, the rapid evolution of search algorithms, including Large Language Models (LLMs), demanded a more responsive content strategy.
The work that was done
Technical SEO Enhancements
- Crawl Rate Optimization:
- We identified high server error (5XX) rates and 404 errors, impacting indexation and rankings. By resolving these, we improved the percentage of successful crawls (200 OK) from 66% to 87%.
- The team implemented advanced crawl directives and log file analysis to ensure priority content was indexed faster.
- Reducing Recrawl Delays:
- Pages initially had an average recrawl interval of 41 days. Through structured data improvements, internal linking optimization, and sitemap enhancements, we reduced this to 17 days, allowing for faster content updates to reflect in search rankings.
Content & Strategy Refinements
- Pivoting to Meet Search Demand:
- Traditional integration pages were underperforming due to changing search intent. We shifted focus to “How to Integrate” guides, which aligned better with user queries and LLM-driven search behaviors.
- This transition led to improved rankings and engagement, as users found actionable content that matched their needs.
- Leveraging LLM Search Optimization:
- Recognizing the rise of AI-generated search results, we adapted metadata and structured content to be more machine-readable, ensuring higher placement in LLM-driven queries.
Main kpi
Increase LLM traffic
+50% organic leads
+100% Organic growth
Results
The impact of these SEO advancements was significant:
2x increase in organic traffic, driving more high-intent users to the site.
2x increase in organic leads, resulting from better content targeting and improved SERP visibility.
Faster content indexation, ensuring new pages ranked quickly and adapted to search trends.
X2
Traffic increase
X2
Leads
#1
Organic channel as Growth Channel
X2
Traffic increase
In Summary
By combining technical SEO expertise, agile content strategy, and rapid adaptation to search engine changes, Brainz Digital helped this B2B SaaS data platform maximize its organic reach. This case underscores the importance of a flexible SEO approach—one that responds quickly to algorithm updates and shifts in user behavior. The results speak for themselves: a scalable, sustainable increase in both traffic and lead generation.
